We are overjoyed to share the exciting news of our win at the prestigious Restaurant Marketer & Innovator awards 2024. Lexington Casual Dining Competition, our brainchild since 2022, clinched the win for ‘Innovation of the Year.’
Lexington Casual Dining Competition is a testament to our dedication to pushing the boundaries of food concept innovation within our organisation. The initiative brings together culinary talents, marketing experts, and individuals from diverse backgrounds, resulting in an annual spectacle that sparks innovation and creativity across our entire organisation.
The judges highlighted our commitment to creating “food and food brand innovation that champions diverse cultures, food origins, and individual stories.” This recognition validates our efforts in breaking new ground and setting trends that resonate with the evolving tastes of our customers.
We were also honored with a nomination in one other category. Our collaboration with BT Group and Shelter on World Homeless Day also received a nomination for ‘Best Community or Charity Initiative.’ While this award didn’t result in a win on this occasion, the spotlight on our efforts to combat homelessness serves as a testament to our ongoing commitment to social responsibility, including our existing partnerships with social enterprises such as Change Please and Fat Macy’s.
What sets our win apart is the fact that we are the sole contract caterer standing tall among high street giants. This achievement not only showcases our ability to compete at the highest level but also underscores our unique position in the contract catering industry as innovators and trendsetters.
We extend our congratulations to all the winners of the night, making it an epic celebration of innovation and marketing. Here’s to a future filled with more innovation, creativity, and culinary delights!