We are so proud to kick off 2024 with our Mindful Kitchen campaign, a social value led initiative bringing together health, nutrition and wellbeing. The initiative will feature sustainable, wellness-focused food, collaborations with forward-thinking and environmentally conscious supply partners, and health and nutrition advice for our client communities and beyond.
Through this initiative, we aim to inspire a mindful approach to eating within our client communities, emphasising our dedication to delicious, sustainable, and nourishing food – a commitment that underpins everything we do.
The Mindful Kitchen will offer our clients a portfolio of concepts led by Lexington or its socially conscious partners, to mindfully nourish people and the planet with clean, nutritional, and sustainable food choices. It gives our clients a holistic view of all the concepts on offer and their benefits, meaning they can choose what they’d like to introduce at their sites.
The Mindful Kitchen partners with brands such as Symplicity, a delicious, vegetable-based alternative and a pioneer in the plant-based industry; Vitalicious in collaboration with Unrooted, a range of smoothies and juices packed with seasonal vegetables, fruits and essential vitamins focused on mind and body; Wildfarmed, an end-to-end supply chain that offers a route to market for crops grown in systems that prioritise soil health.
The campaign also builds on our existing partnership with The Gut Stuff, a B Corp Certified company founded by twins Alana and Lisa Macfarlane with the aim of educating consumers about the importance of gut health and what action can be taken to promote positive gut health.
Alongside partnerships, the Mindful Kitchen provides seasonal campaigns to support overall employee wellbeing such as dry January, vitamin deficiencies, how to improve beating the winter blues, and seasonal sleeping. Each campaign includes an in-depth guide to achieving optimum health each season, led by our dieticians.
Jon Lilley, group development chef at Lexington said: “Wellness, CSR and ESG underpin everything we do at Lexington so it made sense to create The Mindful Kitchen to enrich our customers’ experience. The Mindful Kitchen goes far beyond the plate. It is a holistic approach to inspiring a mindful approach to eating. We want our clients and their employees to eat better and live better.”
